Older Adults In Montreal Needs Health And Social Care Essay

1 IntroductionFor many older grownups in Montreal, the ability to make finishs and chances around their community has profound effects on all facets of their lives and daily activities. In order to stay affiliated within the community, mobility and handiness by agencies of public transit is of primary importance for older grownups ( McPherson & A ; Wister, 2008 ) . It moreover ensures that those who can non drive and/or without entree to a private auto are non excluded from the chances of urban life. As one of the cosmopolite metropoliss in Canada and with a important figure of senior occupants, Montreal should guarantee that public transit systems must non merely expeditiously enable riders to travel from one finish to another but besides make it inclusive and easy to utilize peculiarly for those who face trouble in accessing it such as the older grownups. What do we cognize about public transit demands of seniors in Montreal? What has been undertaken to turn to their demands? In or der to understand these inquiries, this paper aims to discourse the followers: ( 1 ) the importance of public transit and its consequent challenges to older grownups ; ( 2 ) current patterns in public theodolite services in Montreal ; ( 3 ) pattern rules and strength-based attack to pass through proviso ; and, ( 4 ) option attacks to pass through proviso for older grownups in the metropolis.2 Importance of public theodolite and challenges to older grownups in MontrealMontreal, in comparing to the remainder of Quebec, has a greater per centum of older grownups in its population. The 2001 nose count informations shows that Montreal has 442,684 older grownups stand foring 13 per centum of the population and lending 46 per centum for Quebec ( Hodge, 2008 ) . This figure will go on to turn in the coming old ages as it is expected that one in every four Canadian will be 65 or over. About 101,190 seniors in Montreal have at least one signifier of disablement which includes trouble visual p erception, hearing, communication, and walking, among others. Aside from sing physical damages, 28 per centum of them live under poorness and 18 per centum do non hold entree to a private auto ( Landreville & A ; Bickerstaff-Charron, 2010 ; TCAIM, 2009 ) . As seniors tend to hold troubles runing a private auto, utilizing public transit so becomes indispensable for guaranting their ability to make their coveted finishs. A Importance of public transit The usage of public transit is a cardinal to community engagement, productiveness, and independency for older grownups, particularly those who can no longer drive or unable to drive. Public theodolite services, which include coachs and trains, are often their lone options for going independently to work, wellness attention installations, shopping Centres, and a host of other finishs outside their places ( Marston, Golledge, & A ; Costanzo, 1997 ; McPherson & A ; Wister, 2008 ; TCAIM, 2009 ) . Transportation system must be present in a assortment of signifiers to run into the demands of older grownups. Aside from supplying coachs, trains and other specialised theodolite services, proper pavements with equal signage and without barriers to walking are besides indispensable for seniors. Once transit services are available, seniors must besides be able to entree it easy and safely. Public transit besides helps to get the better of distance in state of affairss where seniors reside far fr om urban centres or where communities have few available installations and services. For older grownups, the ability to utilize transit is both a agency and an terminal: a agency to entree services and installations while fulfilling their desire non to be isolated ( Hodge, 2008 ) . Challenges in utilizing public transit and attendant impacts to older grownups Seniors frequently face challenges in utilizing public theodolite which is brought approximately by their physical damages and the manner the environment is constructed. It is noted that older grownups constitute a important proportion of people with some type of damage or disablement in relation to transit demands ( TRB, 2004 ) . These damages frequently have serious deductions in footings of mobility and entree to chances in the metropolis. An issue linked in urban countries concerns heightening handiness to transit usage among older grownups without compromising safety given that physical jobs tend to increase as one ages ( Titheridge, Achuthan, Mackett, & A ; Solomon, 2009 ) . Older adult females further suffer dual favoritism in utilizing public transit both on the evidences of gender and damage ( Venter, et Al. 2002 ) . The fact that public conveyance exists is of class merely one portion of the image. Existing roadways, prosaic installations at Michigans and Stationss, and mass-transit vehicles were by and large non designed with the aged in head. Rather, they are based on a ‘normal ‘ individual-one presuming that the user is an able-bodied and to the full literate single. Public transit usage requires physical and cognitive abilities that may except some seniors such as the walking distance needed to the coach halt or Metro station are long and/or involve steep inclines. Reliability of theodolite agendas, long waiting times, the demand to mount high stepss in and out of the coach, and, transit driver ‘s competency in suiting senior riders are among the challenges that older grownups encounter in utilizing public transit. There is a demand to affect upon transit applied scientists and contrivers, policy shapers, urban contrivers and theodolite suppliers the importance of the †˜one-size-does-not-fit-all ‘ premiss refering the proviso of transit services and substructure. In peculiar, these decision-makers have a duty to develop a better apprehension of the features of older people on the footing of which betterments can be made. Guaranting that older grownups are able to be nomadic with comparative easiness in metropoliss will be one of the cardinal challenges for contrivers as the urban population grows older. Declining mobility among seniors can be explained by many factors including physical ( Dis ) abilities, fiscal resources, and personal picks, but the design of their vicinities and the distances between finishs can besides act upon their travel picks and behaviors. Decades of transit and land usage planning that favoured the car over other mobility manners like walking or public transit is a major factor that can put limitations on the mobility of seniors who do non drive, or seldom do so ( Cao, Mokhtarian, & A ; Handy, 2007 ; Hodge, 2008 ) . Furthermore, the inability to entree to public transit would take to lower chances of traveling outside the place. For those who used to drive, releasing their driver ‘s licence have a higher hazard of depression peculiarly older work forces ( McPherson & A ; Wister, 2008 ) . These issues necessarily lead to their exclusion from making desired finishs and activities and to socially link with other people outside their places which in bend could lend to degradation in their quality of life.3 Transportation system options to suit older grownupsEven though the car is the vehicle of pick for making assorted finishs, communities across Canada are working hard to run into the transit demands of seniors who no longer thrust or have limited their drive to the daylight, the vicinity, or a individual finish. Given the pressing demand for more antiphonal and sustainable transit services, local and national transit bureaus have developed a figure of alternate manners to run into the travel demands of older grownups. The undermentioned summarizes the mix of transit options that would provide their demands ( insert beginnings ) : Car: individual rider, shared drive Public transit: low-floor coachs, community birds, trains/subways Demand-responsive para-transit services Private theodolite: taxis, limousines, chauffer services Specialized theodolite: hospital-based theodolite plans, interfaith and church-based plans, volunteer transit plans Other options: low-speed vehicles, walking4 Current province of theodolite proviso for older grownups in MontrealThe Societe de Transport de Montreal ( STM ) which is the chief theodolite bureau of the island has geared itself in bettering the whole public transit system to run into the demands of the population. STM has adopted a corporate policy on cosmopolitan handiness in order to cut down the figure of barriers forestalling people with functional damages from utilizing its public theodolite web ( STM, 2009b ) . The Master Plan of the City of Montreal purposes to heighten the perceptual experience and image of public transit in order to promote its usage ( Ville.de.Montreal, 2002 ) . Public infinites around tube, commuter train and intermodal Stationss, peculiarly the waiting countries, warrant particular attending to ease entree and make a safe and pleasant environment that meets the demands of every type of user. Action 14 of the Master Plan farther emphasized design rules in t he locality of public transit entree points peculiarly in footings of easing connexions between coachs and tube. Implementing cosmopolitan handiness policies is one manner of advancing societal inclusion in the usage of public transit and entree to edifices. The Transportation Plan of Montreal besides mentioned cosmopolitan entree as a system-wide construct which is apparent through the deployment of articulated or low-floor coachs and supplying on-demand para-transit services ( Transport Adapte ) for frail seniors and other riders with functional damages. In 2008, STM launched a specialised coach service in August 2008 called Navette Or ( Golden Shuttle ) . This shuttle service now operates in 10 different vicinities in Montreal and makes Michigans at locations nigh high concentrations of older people ( including seniors abodes ) every bit good as at locations deemed to be of involvement to them ( STM, 2011 ) . This service is a positive measure that should greatly profit older people. Likewise, STM has late retrofitted five Metro Stationss along the orange line that are now accessible for wheelchair users ( STM, 2009a ) . Bonaventure station on the green line, meanwhile, is partly accessible ( i.e. from train platform to terminus ) . Supplying accessible Stationss from this theodolite line linking to the belowground metropolis is still under reappraisal and consideration. Despite these developments, much of the attempts are directed towards helping those who lack personal mobility and are wheelchair-bound. Covering with this most desperate and seeable group represents merely one section of the population with functional damages. Small attending has been paid to the demands of other mobility-impaired groups, including those who are blind or visually impaired and persons with other physical damages such as those with larning troubles still encounter restraints in utilizing the public transit ( Marston, et al. , 1997 ) . An emerging concern in transit services in Montreal are the migratory seniors in ethno-cultural communities who face troubles in talking either English or Gallic. The Alliance diethylstilbestrols Communautes Culturelles pour l'Egalite dans la Sante et lupus erythematosuss Services Sociaux ( ACCESS ) reported that 88.3 per centum of the migratory seniors reside in the greater Montreal country ( Delgado, 2011 ) . The ability to pass on with coach or para-transit drivers or even name STM ‘s client service could be a important challenge for them in order to utilize public transit services.4 Interventions and strength-based attack to pass through provisoPractice rules Seniors should be included in all facets of transit proviso, from the conceptualisation, design, execution, monitoring and rating. Advocacy Authorization to better mobility and handiness Guaranting walkability of streets Guaranting safety of theodolite What do users state about their impacts? Expression at remarks in Transport subdivision at Montreal Gazette online Benefits and challenges of theodolite issues identified The planning of land utilizations and transit can greatly act upon handiness. By puting parametric quantities for the physical design of urban scenes, these countries of activity define what is possible and what is non within the physical environment. Integrating cosmopolitan handiness ( or cosmopolitan design ) has accordingly become an of import consideration in edifice, urban design and planning in general ( Audirac, 2008 ; Bromley, Matthews, & A ; Thomas, 2007 ; Iwarsson & A ; Stahl, 2003 ) . Universal design aims to simplify life for persons of all ages, sizes, and abilities by doing the bing and future built environment and merchandises useable by more people. Guaranting accessible installations are installed aids in run intoing the demands of the older grownups every bit good as persons with reduced mobility by leting a larger proportion of the population to go independently than would otherwise be the instance ( Malo & A ; Berube , 1992 ) . There are many ways in which better ments in the design of public conveyance with attending to the older grownups can in bend benefit the general population. This might include improved clearer word pictures of the border between roadways and prosaic infinite, well-built and decently maintained pathwaies without any broken or uneven surfaces, good marks with universally-intelligible icons and – if text is necessary – clear, big, brooding inscription in an easy-to-read fount, and of class, safe and user-friendly public conveyance.5 Proposed attacks to better transit services for older grownupsInformation and counsel must be sought from human services bureaus and theodolite plans that provide transit to shopping and banking countries, clinics, senior Centres and retirement communities to guarantee that the appropriate conveyance options are provided for seniors. One may ask about any voluntary driver plans in the country every bit good so that one can happen committed voluntaries who are willing to portion their vehicles in traveling to and from different finishs. Additionally, auto pooling and bird services are other options for the seniors to avail of free drives to medical Centres and such. The authorities must besides guarantee that cab services would be given at decreased rates for senior citizens. There are besides medical and nonmedical place attention services that frequently offer transit and aid services to older members of society. By offering better transit options for senior citizens, they would be able to bask greater mobility and freedom. Proposed attacks Judaic Edward Estlin Cummingss centre theodolite plan Car-pooling and car-sharing plans Pooling riders traveling in the same way Appellation of prioritized seating for seniors Evaluation Guaranting airing by STM on feedback from different theodolite users6 DecisionThe ageing population is swelling quickly in both absolute and relative footings in Montreal and Canada, in general, and is expected to make so in the long tally. This clearly poses of import challenges for the authorities and society as a whole. On the positive side, the economic growing and up criterions of life that have well improved length of service rates of the people in general. Yet older people face physical, economic, and psychological barriers to go ; for some aged this includes damages in motor, sensory, and cognitive abilities. To get the better of these barriers and to let older people to play a full portion in society, we have to basically rethink attacks to transit in the two states. As a whole, puting an docket by developing enabling environments for older people is both an economic and a societal jussive mood. Safety and handiness are two of import considerations in planing and bettering t ransit for the aged. Our social duty of run intoing older people ‘s demands in a safe, accessible, and sustainable manner entails integrating cosmopolitan handiness ( or design ) principles in the whole transit environment.

Learning Team Peer Evaluation Essay

Team C members discussed the Implementation, Strategic Controls, Contingency Plans assignment and the feedback provided for each team member’s document. In the discussion, each team member had an opportunity to summarize the strengths and weaknesses of each paper. Members noted several areas for improvement and team members will use the suggestions to make revisions to individual paper. Areas for Improvement The most common section requiring additional work is the key success factors section. Budget, forecast financials, and break-even charts require additional clarification. Some papers thoroughly cover most of the requirements but miss one area. The second topic addressed is the lack of detail for functional tactics, milestones, tasks, and resource allocation. A couple of team members are experiencing trouble identifying specific measurable objectives for their implementation plan. According to Pearce and Robinson (2013), â€Å"Objectives must clearly and concretely state what will be achieved and when it will be achievedâ€Å" (p. 193 ). The third suggestion for improvement was to tie the risk management plan to the implementation plan. Some team members struggled with describing the change in risks with the implementation plan and management of the risks. Other minor suggestions for improvement include the grammar and APA formatting. Areas of Strength Each team member prepared a well organized first draft. The papers provide an excellent understanding of the member’s company and the implementation plans suggested. The drafts indicated that the team members had performed significant research for the papers. Each team member received multiple tips or suggestions for improving his or her paper. For example, a team member suggested using tables for the financial statements to increase ease of reading. Another member pointed out the importance of the SWOT analysis as  part of the risk management plan. Conclusion Team C members completed the Implementation, Strategic Controls, and Contingency Plans assignment, provided feedback to each team member, and will use the feedback to finalize their individual paper. The exercise allows a team member to get a different perspective on the same assignment and receive valuable suggestions for improving the member’s work. Each team member’s paper is stronger due to this process. References Pearce, J.A. & Robinson, R.B. (2013). Strategic management: Planning for domestic and global competition (13th ed.). Retrieved from The University of Phoenix ebook collection database.

American Civil War and Black Political Power

Although the victory of the North resulted in the end of slavery, that was not the stated aim of either President Abraham Lincoln or the industrial argosies that was the dominant social class in the North when the war commenced. The war began only as a result of the decision by most of the slave states to secede from the Union in 1861. Lincoln refused to end slavery, assuring all slave owners who cooperated with the federal government that they would maintain their property. His eventual decision to issue the 1863 Emancipation Proclamation, which decreed the end of legal slavery, was fundamentally a military decision.Without the enlistment of thousands of escaping slaves into the Northern army, the defeat of the Confederate army seemed remote. These newly enlisted Black soldiers, with their incredible resolve, determination and self- sacrifice, turned the tide. It was a case of law following reality: Slaves were deserting or refusing to work on the plantations in growing numbers, and they were demanding the right to join the battle. The military exigencies of the day overcame the white supremacist policy of the Northern army and the federal government, which had refused to abolish slavery until that time.The Emancipation Proclamation had the effect of drawing into the struggle the Black masses-?and it proved decisive. African Americans comprised a social class rooted in the slave system itself, and ultimately determined the outcome of the Civil War. After the proclamation, some 180,000 freed slaves enlisted in the Union Army and became fearless fighters against the army of their former masters. When Confederate General Robert E. Lee surrendered in 1865, the question of how to reintegrate the Southern states into the Union was sharply posed. This was the basis for the period of Reconstruction.It represented a contain caution of the conflicts of the Civil War, but under new circumstances determining the direction of the life-and-death struggle between the overthrown and the overthrowing classes. Suppressing counterrevolution Like every revolution, the military conflict of the Civil War was followed by a period in which the remnants of the previous order were suppressed, both by political means and by force. The French Revolution, the 191 7 Russian Revolution, the 1959 Cuban Revolution and others all relied upon extraordinary measures to survive and fight off the attempts of the former ruling classes to regain political power. How to suppress these forces had been the subject of debate in the Northern political circles throughout the war. On the one hand were moderates like Lincoln who wanted to incorporate as many elements of the old slave-owning class into a new pro-logion government. On the other hand, Radical Republicans like Thatched Stevens and Charles Sumner favored harsh repression and exclusion of Confederate society from political power. The Radical Republicans were the political driving force of Reconstruction. They were in an objective sense the revolutionary, unwavering and determined wing of the divided capitalist class.Their political base was in Congress, where they held a majority that grew in the years immediately allowing the end of the war. They understood that the freed slaves were the most solid base of support for the Union. African Americans rejoiced at the military defeat of the Confederacy. Across the South, ex-slaves organized meetings and political organizations to take advantage of their new freedom. Social gains of Reconstruction In March 1865, just weeks before Lee?s surrender, the federal government created the Freedmans Bureau.Ledger the military protection of Union troops, Black and white, the Bureau organized a vast education project for former slaves-?a project which laid the foundation for public education sanctioned. It was even authorized to carry out a land redistribution program, although such radical measures were never widely implemented. The decrees following emancipation challenged racist notions and recognized former slaves as human beings. The formerly enslaved and property-less Black masses looked forward to a new beginning free from racist violence and with compensation for everything they had endured. But differences emerged almost immediately over how to reconcile the interests of the freed slaves with the needs of the victorious Northern capitalist class. The tenuous political alliance of the anti-slavery forces during the Civil War soon broke apart. The Radical Republicans understood the strategically important role of African Americans in smashing the former slave-owning class. The moderates, however, sought to rely on a partnership with the old ruling class as opposed to the revolutionary momentum of the Black masses.Johnnys Black Codes President Andrew Johnson, who had assumed the presidency after Lincoln assassination, had postured as a Radical during the war. But he quickly emerged as the leading force of political reaction within the national Republican Party. After the defeat of the Confederacy, Johnson installed new governments in the Southern states made up wholly or primarily of pardoned ex- Confederates. In late 1 865, several of these Johnson-installed state legislatures passed laws known as Black Codes. These laws set up the terms for the newly freed Black population to participate in Reconstruction.They were in many ways precursors to the Jim Crow laws, creating a separate and unequal system for African Americans. The Black Codes varied from state to state, but they had common features. They provided for labor contracts for Black laborers-?often with terms not much different than slavery. They prohibited Blacks from migrating from one state to another unless they possessed papers specifying that he or she was bonded by contract to labor for an employer. They limited African Americans participation in politics with educational or property restrictions. Former slaves were generally described by the laws as servants, while the description used for employers was master. Economically, the main thrust of the Black Codes was to reinstitution the plantation system. For example, Blacks were restricted from choosing where they worked and the type of work they did. In many parts of the South they were forbidden to work in towns and cities. In some areas, skilled Black workers were required to receive a license or certificate in order to get employment in occupations other than in agriculture or domestic work.In the eyes of many, both former slaves and Northerners, the power of the former Slavonic was being restored. Johnnys Presidential Reconstruction was seen as selling out the gains of the Civil War. Further inflaming Radical imminent, in 1866 Johnson vetoed an extension of the Freedmans Bureau and a Civil Rights bill that would extend citizenship to African Americans. Radical Reconstruction and Black political power New elections to the House of Representatives took place in 1866.With the southern states not yet readmitted to the union, Radical Republicans made big gains, winning enough seats to override Johnnys vetoes. The ID-year period beginning in 1867 is what is known as Radical Reconstruction and was a period of the most far-reaching social change seen in Lignite States history. A Civil Rights Act was passed over Johnnys veto in March 1866. The Congress passed the Reconstruction Act, which put the whole former Confederacy under military control and forced the creation of new state governments in accord with voting rights for African Americans.African Americans organized into Union Leagues to exert their new political power. Over 600-?a majority former slaves-?were elected to state office during this period. A wide variety of social programs were introduced: widening public education, funding for health care for the poor in South Carolina, free legal aid for the poor in Alabama. Racist violence But each step forward for the newly emancipated African Americans was met by violent resistance by the former rulers. White Southern politicians colluded to undermine Reconstruction. As early as May 1 866, Gene.Nathan Bedford Forrest rallied a group of ex-Confederate soldiers in Pulaski, Teen. , to form the infamous UK Klux Klan. The Klan spread quickly throughout the Southern states. The Auks primary objective was to crush the new manipulation of African Americans. Knowing that the African American people had the will and numerical advantage to create the South in their own interests, the ASK targeted the families of outspoken Black leaders in twilight-hour raids of their homes. The terrorist organization also attacked progressive Northern whites who were serving the purposes of Reconstruction.Throughout Reconstruction, political debates in Congress or in state legislatures were accompanied by violent massacres committed by organized white racist groups. Such massacres took place in New Orleans in 1866, Memphis, Teen. In 1866, Pulaski, Teen. In 1868, Epilogues, La. In 1868, Camilla, ca. In 1868, Meridian, Miss. N 1870, Tutee, Ala. In 1870, Laurels, S. C. In 1870, New York City in 1870 and again in 1871 and in Collar and Southeast, La. In 1873. The list of these atrocities continues for the duration of Reconstruction, setting the precedent for the lynchings and apartheid terror for African Americans into the 20th century.African Americans defended themselves and the gains of emancipation through mass campaigns and with arms in hand. Regiments of Black soldiers patrolled streets throughout the South. But the weight of the racist whites organizations proved to be too powerful for the African American community o overcome-?especially as support for Reconstruction waned in the North. Racists sought to disarm the Black masses. Throughout the Southern states and neighboring regions, gun control laws were introduced-?but selectively applied only to African Americans, who relied on their guns to defend themselves. At the same time, economic depression in the 1 sass along with corporate corruption scandals led to the emergence of a growing anti-Reconstruction coalition in the federal government. Federal troops were removed in one state after another, each time resulting in the reversal of political and economic gains for African Americans. In 1 877, Republican president-elect Rutherford B. Hayes-?having lost the popular vote in the 1876 elections and with the election outcome uncertain in the electoral college-? agreed to what became known as the Compromise of 1876, or in the Black community as the Great Betrayal of 1876. Hayes and the Republicans agreed to remove all remaining federal troops from the South in exchange for the Republicans retaining the White House. A reign of ASK terror and lynching enveloped the South as the Northern troops were removed. The dictatorship of the Reconstruction period-?with the Old slave owners repressed and the ex-slaves living in a semi- democracy-?was replace d by the reintroduction of the old dictatorship of the Slavonic. The former slave owners could no longer possess human beings as their property, but they reemerged as junior partners of the Northern industrial bourgeoisie. In the southern part of the United States, this dictatorship of the Southern and Northern capitalists continued the legacy of unmatched cruelty and oppression of an entire people. The period known as Reconstruction was officially over. The first real experience of Black political power-?coming after centuries of attempted slave insurrections and resistance-?was ultimately defeated. Capitalist consolidation vs..Black liberation The Civil War that was led by the Northern industrial bourgeoisie, uprooting the slave-owning class in the South, opened the door for the exploited Black masses to organize and make real social gains. During the period of Radical Reconstruction, the interests of this oppressed class dovetailed with the Northern capitalists short-term interests in crushing their former rivals. This was despite the fact that the African American masses class interests were hostile to both Northern capital and Southern chattel slavery. The most important task for the U. S. Fatalist class was increased centralization and consolidation. It was in the midst of the genocidal campaign against the Native peoples in the west. Life-and-death battles with the newly emerging industrial working class were taking place in railroads, mines and factories across the country. The capitalists were within 20 years of joining the worldwide race for colonial plunder. The industrial capitalists made peace with the defeated Slavonic at the cost of many concessions-?the easiest for them being the aspirations of the exploited African American working classes.Although subjected to renewed and constant terrorism from the forces of white supremacy, who had all the institutional threads to political power in the form of control over local and state police forces, the freedom movement of the African American community could not be extinguished. Generation after generation found new methods of struggle. Between the mid-sass and the 1 9705, this freedom struggle culminated in he emergence of the broadest and most militant social movement in the history of the United States.It was this movement that would eventually force the U. S. Government to formally outlaw the apartheid system that replaced the Reconstruction era following its overthrow in 1877. The passage of the 1964 Civil Rights Act and the 1 965 Voting Rights Act restored the legal rights that had been violently suppressed 90 years earlier. The democratic aspirations of African Americans were betrayed by the capitalist class precisely because the interests of the bourgeoisie as an exploiting class could not be reconciled with the social interests of the exploited.

Tutorial Paper Essay Example | Topics and Well Written Essays - 1500 words

Tutorial Paper - Essay Example In addition to the direct economic costs associated with terrorism and the threat of further terrorism, 9/11 also had important international ramifications. Seeking to strengthen its ties with allies in the Middle East region following the attacks the United States sought to immediately solidify its relationships with its major allies in the region. (Orr, Bram & Rappaport, 2002) Accordingly, support for dictatorships in the Middle East emphatically demonstrates that cold, hard geopolitical factors influence American state behavior and supersede any concern the United States may have for other factors such as Middle Eastern democracy or the promotion of human rights. Human rights abuses are routinely ignored in Egypt, where President Hosni Mubarak has resisted calls for democratic reform and remains President of the Egyptian Republic since the assassination of his predecessor Anwar Sadat in 1981. Saudi Arabia is a notorious oppressor of human rights and commits rights violations against women and religious and sexual minorities on a near daily basis. Since Saudi Arabia is one of the world’s largest producers of crude oil, the United States has turned a blind eye to human rights violations and has helped propped up the theocratic Saudi monarchy since the days of Ibn Saud. Both countries, either overtly or tacitly, supported the US invasion of Iraq (Mor ag, 2006). The US invasion of Iraq of 2003, codenamed â€Å"Operation Iraqi Freedom† curiously was not undertaken following Saddam Hussein’s genocide of the Kurdish minority in Halabja in 1988, nor after the violent suppression of a Shi’a insurgency following the First Gulf War. Instead US interests lie in securing the availability and continued flow of oil from one of the world’s most important producers of this important natural resource. Although cloaked in rhetoric concerning the freedom of the Iraqi people, the

AMERICAN HISTORY SINCE 1900 Assignment Three Essay

AMERICAN HISTORY SINCE 1900 Assignment Three - Essay Example Detractors who said they could see the wisdom in some of the New Deal initially, but then feel that it went too far later pointed this out.    Perkins, Frances. The Roosevelt I Knew. New York: Viking, 1946. Print. Roosevelt showed numerous strengths as a crisis leader. He had the courage to break with the orthodoxy of the day, which is always a difficult thing to do. He took a look at the large picture and realized that letting business attempt to create some sort of Utopia was not going to end the Depression. His willingness to try something new shows good crisis leadership. He was decisive and did not waver from his basic ideals. Roosevelt did show that he could also over-react in a crisis. When the Supreme Court threatened some of his legislation and others declared unconstitutional, he showed poor judgment by trying to pack the Supreme Court with extra justices that were sympathetic to his policies. This type of rash maneuver showed that Roosevelt could create drama that actual ly made it harder to manage the crisis of the Great Depression. Leuchtenburg, William Edward. The Supreme Court Reborn: the Constitutional Revolution in the Age of Roosevelt. New York: Oxford UP, 1995. Print. The beginning of World War II changed American society in many ways. Economically, the spending on wartime manufacturing ended the Great Depression. Millions of jobs were created. But with many men called away to fight, different groups provided the labor. American teenagers dropped out of school in record numbers to work in factories. Women left the home and childcare responsibilities to work in manufacturing facilities. This greatly expanded economic opportunities for women. Minorities of all sorts were affected by the war as well. Opportunities to serve in the armed forcers were provided to African-Americans and Native Americans. American society changed forever. I am writing to recommend my very good friend Donald â€Å"The Donald† Trump as the ultimate businessman o f the 19th and 20th century. This is a fitting nomination for a gentleman that in many ways embodies the very essence of the hard-driving entrepreneurship that has helped to make America the great nation that it is. We are all aware that Donald Trump is a household name. But that isn’t why I feel he deserves this award. Plenty of business people have become household names, but none have done so with as much panache and bravado as The Donald. In order to most fully understand why Donald Trump is where he is today, we need to look at where he began. Donald grew-up in Queens and as a result has had a love of New York City his entire life. He followed in his father’s footsteps by working in the family real estate development business. It would be easy for some to say that Donald really didn’t have to work hard for his success. He was handed a business started by his father. Some might say that his story is simply a case of the rich getting richer. This might be tru e if it wasn’t for the fact that even before Donald joined the family business, he was showing the drive that would get him where he is today. His schooling was adequate at Fordham University but Donald wanted the best. He transferred to the Wharton School of Business at Penn University because he wanted to be in the very best school (Trump).

Why Information Assurance (IA) is Important to our Organization Essay

Why Information Assurance (IA) is Important to our Organization - Essay Example Information assurance provides the basis that a network system should meet the stipulated security expectations. A network system that meets these goals is less vulnerable to unauthorized penetration and attacks. In practical, every system is vulnerable to unauthorized penetration and attacks unless it is switched off or not connected to network. Information assurance is closely related to information security and the terms are sometimes used interchangeably. Information assurance’s broader connotation also includes reliability and emphasizes strategic risk management over tools and tactics [Wikipedia]. According to Tulloch (2003), Information assurance is the process of protecting and defending information systems and infrastructures against attack. Here assurance means confidence that the security features of a product or system fulfill their stated aims. Information assurance provides policies and procedures for developing, testing, and implementing information products in a secure fashion. These policy contains several do’s and not do’s that every staff of the organization have to follow. In addition these policies are constantly monitored by IA staff. Information assurance in general focuses on five elements of information security and they are authentication, availability, confidentiality, integrity and non-repudiation. Confidentiality, integrity, and availability are often viewed as core elements of information security and are generally referred to as the â€Å"CIA triad.† An increasingly popular approach for ensuring information assurance is the Common Criteria & Methodology for Information Technology Security Evaluation, an international effort to standardize criteria for evaluating the security of information systems outlined in the ISO 15408 standard. [Tulloch 2003, p.143] Information being the driving tool of every business and network connectivity on ground to boost productivity means that more people

Community teaching work plan proposal Assignment

Community teaching work plan proposal - Assignment Example The theory is very significant because it incorporates both cognitive and behavior learning theories. The theory shall be utilized during teaching to change the behavior and attitude of the audience through giving them real examples on the advantages of healthy eating habits. Video shall be shown to the audience on how to plan their daily diet, and the audience shall be expected to practice that daily. NWS-10 Reduce the proportion of children and adolescents who are considered obese. There is increased number of children and adolescents who are obese in the countr, and the number is escalating at alarming rate. Poor eating habits have been associated as the major cause of this escalation. Obesity is one of the leading lifestyle diseases that cause morbidity and mortality in US. According to Alma ata health for all global initiative, one of the pillars is to increase healthy life expectancy to all. Therefore, this objective is anchored on this pillar since it aims at enhancing health. I shall evaluate the effectiveness of my teaching plan after teaching the audience; this shall be done immediately after the lesson. I shall achieve this through self-videotape during my teaching as well asking a colleague to observe me while I am teaching and offer me a genuine feedback on the overall teaching. The process of evaluation shall encompass: I identifying the program and setting objective, designing lesson to meet the objectives, carry out the learning activities, assess the audience learning, and finally use the assessment results to improve the program and objectives Some of the potential barriers shall be like: coping with grammar and jargons by the audience. I shall overcome this by the use of simple terms and avoid medical jargons. Another barrier can be of technological breakdown for example computer crash or problem with the overhead projector. This shall be overcome through the use of other backup system like having the teaching information printed on

Strategic Management for AIB Case Study Example | Topics and Well Written Essays - 3000 words

Strategic Management for AIB - Case Study Example The significant difference of AIB's entry into the Polish market compared to its activities in the English-speaking countries of Ireland, UK and US points to this. Whereas the UK and US market entries were planned as niche-marketing strategies, the entry to the Polish market was opportunistic. It is questionable whether the diversity of the expansion that it undertook was underpinned by a real understanding of its own capabilities. In this sense, AIB's strategic management, while demonstrating flexibility, also lacked other desirable characteristics such as harmonisation, and concentration and coordination of resources (Thompson 2005) AIB's realisation that niche marketing would be a strong marketing tactic outside of Ireland is an indication of certain marketing strengths within the organisation. Coming from a generalist banking position within its country of origin, Ireland, AIB correctly avoided the trap of trying to be a generalist contender in other countries in Europe, especially as legislation at the time made it difficult for most banks to be a force outside of their own national boundaries (Johnson & Scholes 2007). AIB's niche marketing and beachhead strategy in the UK was an example of entrepreneurial marketing inspired by the understanding of focusing on one sector to differentiate their presence and to clearly position AIB in the UK (Ries & Trout 2001). Its move to replicate a successful UK model was a natural one. The US market was almost an order of magnitude bigger than even the UK market and the language was once again English. AIB had the sense to see that a further beachhead could be the Irish e xpatriate community and exploited this possibility successfully (Moore 2002). However, its failing once again in strategic management may have been in not recognising the fundamental differences in the US, already strongly deregulated compared to Ireland, the UK and Europe. The "halo effect" of a positive start in an specific context (serving the Irish community in the US), the unjustified assumption that speaking the same language meant playing by the same rules and omitting to take account of a substantial difference in distance and time zones may have been the factors that led to a markedly hands-off attitude by AIB Group in Dublin. Choice of strategy here was sub-optimal in terms of efficiency and communication, even if AIB managed to preserve the distinctiveness that had already served it well (Thompson 2005). The strategic management methods of AIB relating to its US operation of AllFirst seem all the more curious when compared to the way that the entry to the Polish market came about. AIB had had significant management involvement in Eastern Europe, admittedly as "position filling" initially for the World Bank, but which developed into a network of coordination and control, and possibly of management development (Harzing 2001). It was this network that was instrumental in the opportunity coming about to twin with a Polish Bank. With this management strength that was the result, AIB was in a natural position to reinforce control and beneficial exchange with its US operation. However it took the Rusnak trading scandal with AllFirst to open

Business plan Essay Example | Topics and Well Written Essays - 1000 words

Business plan - Essay Example Quality performance in the organization is also aimed at improving the overall performance of the company. If it is performing well, this entails that its productivity also increases. This will help the organization to operate viably in the long run. This will also help the company to attract more customers which can positively increase its market share. Performance management Performance management is defined as â€Å"an approach to managing employees which is concerned with planning employee performance, facilitating the achievement of work related goals and reviewing performance and these are seen as methods of motivating the workers in order to achieve their full potential in line with the organisation’s objectives.† (Spangenberg, 1994 as cited in Swanepoel, 1998). At Disney Restaurant, performance management will be an ongoing process which will involve planning, managing, reviewing, rewarding and development of performance of the employees. The aim of this particu lar strategy is to establish the level of performance of the employees. This will also help the management to implement measures that are designed to improve the performance of the employees. ... ewards and incentives can be used to motivate the employees to put optimum effort in their performance so that they can positively contribute to the productivity of the organization. At Disney Restaurant, this will be achieved through the use o a performance appraisal system. Basically, performance appraisal is a formal and systematic method that is used to investigate the job relevant strengths and weaknesses of the employees and it is also used to develop the performance of the workers (Swanepoel, 1998). The major aim of performance appraisal is to improve the performance of the employees and this method will be used to gather information about the employees who can be considered for rewards and incentives. This strategy of offering rewards and incentives is very effective in as far as performance improvement of the employees is concerned. If the employees are aware that they will get rewards from their outstanding performance, it can be seen that they will also put optimum effort in their work. This will also motivate other employees to work hard in their assigned tasks since they will also be anticipating to get rewards from their handsome work in the company. Daily management In order to effectively manage the employees as well as their activities at Disney Restaurant, the management will try to interact with the workers on a daily basis. An open communication channel will be implemented in the organization where the employees and their managers will constantly interact on a daily basis. One important aspect that ought to be taken into consideration by the management is to give feedback to the employees so that they know if they are performing within the expected standards in the organization. The managers should give the employees certain tasks and they will

Making reference to Language and imagery Essay Example for Free

Making reference to Language and imagery Essay The play of Macbeth is based around a soldier who went by the name of Macbeth Ambition got the better of Macbeth and drove him to work his way up the hierarchy by whatever means he thought was necessary. Of course he did meet some obstacles on the way, but instead of hurdling over them he got rid of them. Eliminating these obstacles is what caused Macbeths transition from a brave Macbeth to abhorred heir by the end of the play. However its not a clear cut answer. There were many contributing factors. It wasnt simply all Macbeths doing that got him where he was at the end of the play. Many characters played a role in his downfall. At the start of the play we do not meet Macbeth but we are told about him, For brave Macbeth, well he deserves that name, here is where a soldier is speaking to King Duncan and telling him that Macbeth does deserve to be called brave. This is where we first hear of Macbeth before we actually meet him. The next thing that the soldier tells Duncan is a small piece of description of why Macbeth should be called brave, Disdaining fortune, with his brandishd steel, Which smokd with bloody execution, Here Shakespeare uses certain dramatic words to create an image of what Macbeth was like. The way the soldier tells Duncan that Macbeths steel was covered with bloody execution, which gives us an image of a man covered in blood from the people he has executed. When Macbeth meets the three witches for the first time he is immediately interested in what they have to say and he does ask them to speak if they can. Macbeths immediate reaction to what the witches had said was interesting, he wanted to know more as he was confused by the prophesy of him becoming King, Speak, I charge you here Macbeth tries to order the witches to say more but they vanish. The witches were very smart; they told Macbeth the hard facts but they didnt tell him how or when he would be King or Thane Cawdor. This leaves him hanging. Macbeth and Banquo are, as expected, shocked. The witches here could have simply be spinning a line of lies and see if Macbeth would grab it as he did and the witches now know that Macbeth must be pretty easily convinced as he was when he heard the prophesies. Macbeth and Banquo, when the witches are gone, then think if what they had seen and heard was actually there or were they going mad, where such things here as we do speak about? Or have we eaten on the insane root. That takes the reason prisoner? Here Banquo asks Macbeth if what they are talking about was actually there or have they eaten on the insane root and just gone mad. So even when they have heard the prophecy it shows you how shocked they are if they are questioning their own sanity. Macbeth may take the bait from the witches but Banquo tries to worn Macbeth that there must be evil forces at work and that it may seem in his favour now but there is something sinister in the predictions, What, can the devil speak true? Banquo here tries to convince Macbeth that can these witches related to the devil speak truth and so he tries to over throw Macbeths thoughts to forget about the prophesies and just to carry on as normal. The first seed of ambition that is thrown to Macbeth came from the witches prophecy of Macbeth becoming King. However the seed did not start to grow until Macbeth hears that he is going to become the new Thane of Cawdor this being the first prophecy made by the witches come true. At this point Macbeth and Banquo had decided to let the future take care of itself. However when he was told that he would be the new Thane of Cawdor a bell started to ring in his head. Soon after this, Duncan makes his son Malcolm the Prince of Cumberland and Duncan invites himself to Macbeths Castle. Everything is falling into place for Macbeth and he sees his chance to become King; obviously Duncan was not planning on making Macbeth the next King. However Macbeth then had a problem and that was Malcolm, The Prince of Cumberland _ that is a step, On which I must fall down, or else oerleep, For in my way it lies. This is where Macbeth realises that he has a hurdle to overleap in order to for fulfil his ambition to become King of Scotland. This is where Shakespeare tries to explain Macbeths situation in a simple way by creating an image of a staircase, Malcolm on the step above him and the King Duncan above that. This is where he has a choice of whether to get rid of Malcolm or some how get him out of the way so that he could fall into the place or step that he was on and then he would be another step closer to becoming the King. Duncan appears to continuously present Macbeth with gifts and titles. This fuels Macbeths ambition and makes him yearn for more authority, such as to be the King of Scotland. Presenting Macbeth with gifts and titles led to Macbeths transition or you could say his tragedy, but Duncan cannot be entirely to blame because he was simply rewarding Macbeth for his triumphs and bravery on the battlefield over much larger armies, What he hath lost noble Macbeth hath won. Here we get a great feeling that Macbeth is a very strong and powerful soldier on the battlefield. Here it says that what other soldiers have lost, such as a battle or war, Macbeth will definitely win. Lady Macbeth latches on to the idea of Macbeth being King as soon as she reads his letter describing the prophesy. She has no doubt that the prophecy will come true, but she does fear that her husband is, to full o the milk of human kindness to catch the nearest way. Lady Macbeth immediately sees that killing Duncan is necessary for Macbeth to become King, and she has no concern for how evil that plan is. As soon as she sees him, she begins convincing him that he should kill the King. Macbeth does not agree, but later in scene seven, he tells Lady Macbeth: We will proceed no further in this business. She responds by attacking his manhood, calling him a coward and referring to a promise she never made. I would while it was smiling in my face Have plucked my nipple from his boneless gums, And dash the brains out, had I so sworn as you Have you done to this. Macbeth never made a promise to kill Duncan but Lady Macbeth is trying to manipulate him by saying if she had made a promise to kill her child she would, Macbeth has sworn to kill Duncan but she is simply playing with his mind and trying to get him to go along with the murder. Later on in scene seven Macbeth tells his wife that he doesnt want to take the positions away from the soldiers or Thanes because they have earned their position and clothes that hey wear, he just wanted to become King the easiest and quickest way. Lady Macbeth tries to explain to her husband that there will be an obstacle or downside along the way, Letting I dare not wait upon I would, Like the poor cat i th adage? Lady Macbeth here tries to be persuasive by telling Macbeth that she would not let fear get the better of her as he was starting to do. She then uses the proverb an adage to try and explain that obstacles often occur when someone really wants something and puts his situation into a way that he could relate to. Lady Macbeth said to Macbeth the cat wanted the fish but would not get her paws wet, translating into Macbeths case, he wanted to become King but didnt want to kill for it. After the murder of Duncan Lady Macbeth has to assure Macbeth that what is done is done and not to think about it as it will drive him insane. Macbeth was still shaken after the murder and took the daggers, that he killed the guards with, back with him. Lady Macbeth then had to take charge, Infirm of purpose! Give me the daggers. Lady Macbeth even after the murder is still insulting her husband and calls him weak minded. Lady Macbeth plays an important role in Macbeths transition. Lady Macbeth is like her husbands bad conscience, there were many points in the play where Macbeth would have pulled out from murdering Duncan but his wife tried her best and seceded in convincing Macbeth that he should murder Duncan. However I do not think that she can be held entirely to blame; Macbeth had free will to do what he wanted; Lady Macbeth simply backed him up. Therefore it was through Macbeths decisions he became the man he was at the end of the play. You could say that he was some what forced into murdering Banquo. It is concluded! Banquo, thy souls flight, If it find heaven, must find it tonight. Here Macbeth has plotted the death of Banquo, and is pleased that his friend would soon be dead. He does all this without any prompting at all from Lady Macbeth; he does this simply because the witches had said that Banquos descendants would be Kings. Macbeth furthers his own transition by having Macduffs family killed. The castle of Macduff I will surprise, Seize upon Fife, give to the edge o the sword His wife, his babes, and all unfortunate sould That trace him in his line. Straight after the second prophesy, which warns him to beware the Thane of Fife, that being Macduff. Lennox brings word that Macduff has fled to England. Angered, and the words from the prophesy that he has interpreted to mean that Macduff may be a threat, Macbeth orders the household of Macduff slaughtered. When Macduff had found this out he was truly convinced that Macbeth is evil, and rallied the armies of proud England to march against the sick Scotland. Therefore, by destroying the Macduff household, Macbeth brung about his own downfall or transition by the end of the play. Prior to this Macbeth once again made another step towards his own transition. He yearned for the knowledge that the witches possessed and he couldnt do anything without knowing what was going to happen in the future. The second time Macbeth went to visit the witches they had three new prophecies for him, The power of man, for none of woman born Shall harm Macbeth This first prophesy is simply saying that the person born not of a woman shall harm Macbeth. Macbeth thinks that this is impossible, what he doesnt realise is that Macduff was born by a suzerain Macbeth shall never vanquishd be until Great Birnam Wood to high Dunsinane Hill Shall come against him. Here the witches say that only harm will come to Macbeth when Birnam Wood comes to Dunsinane, which Macbeth thinks is impossible. The other prophesy was, Beware Macduff, Beware the Thane of Fife. Here the witches are simply telling Macbeth to beware Macduff. As he believed all the prophesies he made them come true, so we dont actually know whether they simply fed him a line and influenced his thinking knowing that he was ambitious and would make these prophesies come true. This is yet another factor in Macbeths downfall. Macbeth surprisingly actually tries to comfort himself and in a way he tries to justify what he has done, I am in blood stepped in so far that returning were as tedious as go oer. Macbeth here is trying to say that going back from what he had done would be as tedious as it was committing the murder, he seems to think that because he is so far stepped in blood and cannot turn back that it makes everything alright which it certainly doesnt. Even though Macbeth sees Banquos ghost he doesnt seem to show any remorse. However the ghost does startled him and he doesnt feel like a man when the ghost is there, Enter GHOST, And to our dear friend Banquo whom we miss; Would he were here. To all, and him we thirst And all to all. Banquos ghost enters the banquet and Macbeth decides to propose a toast to Banquo, its as if Macbeth is tying taunt Banquos ghost, Macbeth is not really sorry and he wouldnt rather Banquo be there he is simply boasting to the ghost that he had him killed. However at the point when the armies of England are closing in on Dunsinane, where Macbeths castle is, Macbeth seems remorseful. It seems that his darker side was turning towards the light, but still, Macbeth refused to let anyone or anything threat his reign, except his death. But get thee back my soul is too much charged With the blood of thine already. Shakespeare uses imagery here to show how Macbeths soul is fully charged like a battery but with all the bad deeds he had committed. This part of the play is where Macbeth is confronted by Macduff and he is remorseful that he has killed Macduffs household. But nevertheless the deed was done and Macbeth could only blame himself for it. In conclusion I think that Macbeth was more so to blame for his own transition. He may have been pushed into the murdering of Duncan but everything else he made his own mind up about. Sure there where many limiting factors in Macbeths transition such as Lady Macbeth, the witches and another big factor being his ambition which was probably reflecting his decision making but this cannot be excused as he knew exactly what he was doing and what his aim was, to become the King of Scotland. However he does show some remorse before he is killed. Before Macbeth was killed Macduff started to fight with him but Macbeth could fight no more and so Macbeth was beheaded. This does show that he may have finally realised what he had done or that he was blinded from the truth by his ambitions.

The Beatles

The Beatles British Popular Music Culture The Beatles INTRODUCTION For Chinese fans, the so-called English Brit-pop is a memorable the symbols. It is filled with too many youth, while still in the new generation of echoing music dream. Young people are eagerly, completes obsessed with Westlife or Beyonce .Moment these new, the English rock band, but the youth has continued to effect people from British golden decade. In the mid of 1960s, the Beatles is the legendary band affected the blustery generations. (American media used â€Å"British Invasion† to describe the Beatles band). The Beatles became popular quickly as well as their influence on international pop music is unprecedented. Even after they disbanded, they have continued to issue recordings of their songs and style still prevails unabated. The 1960s pop music like society, everything has just begun. The Beatles brought a new music to youth, everywhere is full of energy, their music rapid changes and growth, just a few years to conquer the world. People praised them as Music God, being crazy about them. Modern musicians rarely are not influenced by the Beatles. If American young people use the rock and roll of wandering, confusion, and emptiness, the young people in the United Kingdom is to use rock music to break through the Victorian era has left all the old moral and traditional values. BACKGROUND As an essential part of western culture, music has been influencing the people in all aspects. The need and appreciation for music is apparent that in the everyday lives of people they are listening to it in movies, on TV and throughout all forms of other audio media. The majority of people also choose to listen to music for pleasure in their leisure life. Not surprisingly the music can be a powerful tool with social influence and be able to change the lives of people. In another sense, music can be recognised as a powerful form of communication. Like some people have said, â€Å"It can be personal, political, opportunistic, and can be self-expressive with therapeutic effects due to the release of emotion.† (British pop Music http://www.learnenglish.de/culture/britishmusic.htm). Pop music is absolutely an essential part of British culture, not only just as an expression of the way all the British people live with, but also as an indicator of the multi-cultural nature of Britai n today. The Beatles pop music is undoubtedly the greatest, the most influential and the most successful band both in academia and in business in the history of the whole pop music. The Beatles from Liverpool in the early 60s has created a huge controversial enthusiasm among their fans. It is well known as â€Å"Beatle mania† today. The Beatles revolutionized pop music in regard to the development in the music itself and influence on the society. The impact they had done on the pop music is so immense that there is no one else can go beyond them. For the development of rock around the world has made tremendous contributions to the impact of self-60s after several generations of rock bands music and ideas directly affect the rock change and development in the United Kingdom, The Beatles has affected almost every one the bands formation and development for more than 60 years. They had led the fashion in lots of countries all over the world and also in UK itself in 1960-1970. They had a s ignificant impact on the younger people in UK in 1960s. OUTLINE The Beatles songs had influenced the generation in their interests of art, their way of wearing, and their attitude and way of living. Until now, the band has been gone for almost 40 years they are still showing strong influence on the whole British society. EVALUATION The band of four great musicians, especially John Lennon and Paul McCartney, all corners of the worlds younger rock singer and music creators the impact of which continues today. Although from its inception to the dissolution of the Beatles only existed for a decade, but the band as a musical culture revolutionaries and their cultural influence has long exceeded its art itself. The Beatles over the past few decades of time, has become a popular symbol of music and popular culture, but also became Britains culture and history of a trademark, of them being members of the Queens sealed. The original work and creativity have done by the Beatles have constantly inspired the musicians worldwide. In the world today there still has a lot of Beatles band member professional imitators, as well as professional organizations and evaluation of institutions and organizations mimic competition. The Beatles and the Beatles culture has already become the culture of mankind in the 20th century, an important component of the field was forever etched that they, as the last century, a trademark of popular culture has never been any challenge. Following table briefly outlines the major singles and albums made by The Beatles during 1960s. Those songs and albums have been on top of the chart or keeping in the first place of the ranking list. Especially, â€Å"With the Beatles† became the second album in the UK chart history to sell a million copies and this album is described by Allmusic as â€Å"a sequel of the highest order one that betters the original by developing its own tone and adding depth.† (Erlewine, Stephen Thomas (2009b). With the Beatles. Allmusic. Retrieved 27 September 2009. Gould, Jonathan (2008). Cant Buy Me Love: The Beatles, Britain and America. London: Piatkus. ISBN 978-0-7499-2988-6.) . Those praise has clearly expressed the emotion toward the Beatles from the professionals. Table1 The Beatles Famous Music Works: YEAR SINGLE SONG ALBUM 1962 《Love Me Do》 1963 《Please Please Me》 《From Me to You》 March,22,1963 《Please Please Me》 End of 1963 《With the Beatles》 1964 《Meet the Beatles》 of American From 1964 to 1965 《Something New》ï ¼Å'《Beatles for Sale》ï ¼Å'《Beatles ‘65》ï ¼Å' 《Beatles VI》ï ¼Å'《Help!》ï ¼Å'《Rubber Soul》 1966 《Revolver》 《YesterdayAnd Today》 1967 《Sgt. Peppers Lonely Hearts Club Band》 Enter the new century, the Beatles are still often have ripping album come out, their music of these great works, in the new century is still exudes timeless magic of the impact on them once again. After decades of recording the market, often for decades after the dissolution of the band continue to be the list of champions. John Lennon passed away, to hold a memorial vigil in commemoration and to participate in as many as millions of fans the world. In 2001 an outstanding guitarist George Harrison died of illness, such scenes again to reproduce their music and still another generation after generation of the character fans have been attracted by the magic of the Beatles for their obsession. The music of the Beatles music has already passed the boundary of the music itself, it becomes the eternal humanity. Looking at the history of the pop music, it can be found out that, the Beatles is definitely revolutionary, they have changed the character of the pop music and changed the attitude of British people toward pop music. The rise of the original rock and roll pop music made the entire music industry upside down. Some well-known pop singers voice like Presley, Little Richard and Lewis and others replaced by rock songs, the five major record companies dominated music industry record companies wife and children have been hundreds of attacks. An adult-oriented market into a white youth-oriented market, these young people are increasingly interested in black culture right. In this sense, the rock is indeed ushered in a revolution. However, the revolution in 1964, when the pop music entered its second decade, it started to abandon the original edge. Mainstream Rock give a moderate rock, pop, surf music, one time, around the 60s rock and roll would lead to divergent views on how to develop. An d this time the American society is in disarray. In this case, the original part of the Americans came in the British rock. In The Beatles† band under the influence of the United States is increasingly disperse rock began to regain vitality, and thus set off a rock in the history of a new climax. Although from its inception to the dissolution of the Beatles only existed for a decade, but the band as a musical culture revolutionaries, who not only has the worlds highest, but also future generations to make it difficult record prices and record sales, but also their cultural influence has long exceeded its art itself. The Beatles led the sixties and the seventies all over the world countries in the direction of popular culture has become a popular fashion vane anything about all the Beatles have become the most cultural content of goods, while the Beatles had been anything used can be an alarming high price for auction. The Beatles In addition to countless magazine covers a variety of other board, but also often on the worlds countries such as stamps and postcards, souvenirs, they have countless museums and documentaries related topics, films and other related cultural materials Save the organization. In addition, in the world still has a lot of Beatles band member professiona l imitators, as well as professional organizations and evaluation of institutions and organizations mimic competition. The Beatles and the Beatles culture has already become the culture of mankind in the 20th century, an important component of the field was forever etched that they, as the last century, a trademark of popular culture has never been any challenge. Another important part of the Beatles is their original ideas. They started writing their own music and through their originality a new sound happened. They were so successful, that in order to get famous, other bands realized that they needed to fashion their music after to the tracks of the Beatles. The dress they wore influenced everybody. People even started to cut their hair in the same style as the Beatles did. It was fashionable to take after the Beatles. The effect of the Beatles is no longer limited in Music. Their sound was original and their look was different, this led to the outburst of freedom during the sixties. (What was the impact the Beatles had on people and music? http://wiki.answers.com/Q/What_was_the_impact_the_Beatles_had_on_people_and_music) .They are also described as â€Å"They influenced the people, that generation not only in their musical preferences but also in the way they dressed and felt about one another. They transmitted all there was to share trou gh their music and lyrics.† (The Beatles A Strong Impact http://www.buzzle.com/articles/the-beatles-a-strong-impact.html). The following figure depicts the annual income of some top singer or band. According to Apples financial records, as of January 2008, including the The Beatles members, including the company paid huge dividends accounted for incredible ï ¿ ¡56.4 million a year. The impact of the Beatles has drawn lots of attention in academia. They took the British rock wind since late 1960s, has continued to attract many followers. Even British universities have set up a masters degree of studying The Beatles. Reuters reports: Liverpool Hope University will open a new masters degree courses The Beatles, Popular Music and Society, to enable students to study the cultural impact of the Beatles. The university, a senior Mike Brocken said: The market is flooded with more than 8000 books on the Beatles, no one on their academic research, so we want to open this course. The Beatles had been disbanded for 40 years. It is time to study their music. We have received inquiries from abroad, particularly in the United States. Liverpool Hope University is the first to set up a masters degree-granting institution of The Beatles in British. It may be the only one. Liverpool is the hometown of the Beatles, in addition to the masters program, where there is the Beatles museum, and even the airport is named Liverpool John Lennon Airport. I have to say the most important mark the Beatles left on this society and for future generations is the popularisation of the Beatle wig. I still have several and wear them proudly. (â€Å"The Beatles Literary Anthology† Edited by Mike Evans, page 87, 2004, ISBN 0 85965 315 3)The decadent image of the Beatles which is characterized by their long hair, tight jeans and leisure tops have been a fashion until now. The influence of the Beatles is immense even beyond the boundary of nations. The Beatles has been recognized the invasion of the United States as British in the 1960s, representatives and influence extended to the 1960s of social and cultural revolution. In the 1970s, the band was dissolved, the members of an individual singers posture continued to develop. Recording Industry Association of the United States according to official statistics, the Beatles is the highest-selling singers in the United States, with a total sales of more than 170 million, while global sales of more than 1 billion. CONCLUSION The Beatles inherited the results of the first decade of rock and roll, with their creativity and innovation to enrich and develop the rock to rock and roll into a new historical stage. Since then, the rock is no longer just pure entertainment music. It has more people thinking something more hidden behind the music thing. That is the magic of Beatles and they had done something special to change the peoples attitude towards rock music. They had redefined the meaning of the rock music. 60 years growing up in British and American young people, rarely fail to be associated with their songs. It can be said that their songs influenced a generation of artistic taste, clothing hair style, lifestyle and attitude towards life. The Beatles The emergence of more scholars began to study the phenomenon of rock music, and rock and roll music and lyrics, and their subsequent university courses are also offered rock (which is unthinkable in the early 60s). The Beatles led the sixties and the seventies all over the world countries in the direction of popular culture. They have become a popular fashion vane. In fact, anything about all the Beatles have become the most cultural content of goods, while the Beatles had been anything used can be a shocking high price for auction. In addition to countless magazine covers and a variety of other board, but also often on the worlds countries such as stamps and postcards, souvenirs, The Beatles have countless museums and documentaries related topics, films and other related cultural materials Save the organization. RECOMMODATION One thing I would like to recommend the company for the Beatles is to let people from the eastern world know more about this band not only their songs or albums but also their background and their inventive work in order to inspire more people to love them to understand them and to create more treasure in all areas. REFERENCES 1. British pop Music http://www.learnenglish.de/culture/britishmusic.htm 2. Erlewine, Stephen Thomas (2009b). With the Beatles. Allmusic. Retrieved 27 September 2009. Gould, Jonathan (2008). Cant Buy Me Love: The Beatles, Britain and America. London: Piatkus. ISBN 978-0-7499-2988-6. 3. What was the impact the Beatles had on people and music? http://wiki.answers.com/Q/What_was_the_impact_the_Beatles_had_on_people_and_music 4. The Beatles A Strong Impact http://www.buzzle.com/articles/the-beatles-a-strong-impact.html 5. The Beatles Impact, Influence and Empowerment http://www.suite101.com/article.cfm/america_circa_60s/86384/1 6. â€Å"The Beatles Literary Anthology† Edited by Mike Evans, page 87, 2004, ISBN 0 85965 315 3

Views on Poetry and Other Art Forms in Emersons The Poet :: Emerson Poet Essays

Views on Poetry and Other Art Forms in Emerson's The Poet Emerson's "The Poet: An Essay," is packed with statements, and ideas that contradict each other in many ways. His use of lofty language and ego driven ideals are built to confuse the average reader and are clearly not meant for the purpose of entertainment. As a reader, I found the text to be confusing and unfounded in its theories about man's connection with nature. Firstly, Emerson starts right off by throwing a wrench in his own works. His description of admirers of fine art and sculpture is nothing more than a generalization. One cannot make such sweeping statements about a group of people. There are always exceptions to the rule. I am sure that many admirers of fine art know a lot about the subject and have very good reasons for liking what they do. Not only does Emerson slam the artistic elite, but his whole essay is an embodiment of the ideals he is trying to dispel in these first few sentences. Emerson treats poetry in the exact same manner in which he scoffs at in the beginning of the essay. The author feels that The "true poet" is our closest connection with nature. I am very sure that there are people who admire paintings of a fine nature scene, and they surely feel that it is our closest connection with nature. Words are not the only way to express oneself in a connecting way with nature. This brings me to another sweeping generalization that Emerson makes in the body of this essay. He actually makes the statement that words to a song are not poetry in a sense. Being a musician, I strongly disagree with such a statement. Song lyrics can be just as touching as any other type of poetry. In fact, this type of poetry has another added bonus besides the words. This is called music! Music itself can even stand alone in painting a very vibrant picture of nature with no words at all. This is more of an accomplishment, because the author is not allowed to use words in his sound painting. Music that describes nature without the use of language is still using symbolism to convey the connection between man and nature. The difference is that a violin might symbolize the wind instead of a bunch of words.

Mexican Daily Life Essay -- essays research papers

Daily Life   Ã‚  Ã‚  Ã‚  Ã‚  There are a variety of common courtesies that Americans should observe when in Mexico. Some of the important issues of cultural etiquette are described herein. When in Mexico Americans should refrain from calling themselves â€Å"Americans.† Mexicans consider themselves Americans too since the whole continent is called America. Another part of Mexican culture that may be shocking to American’s traveling there is the way machismo is verbalized by male members of Mexican society. Making sexual or derogatory remarks at women is a typical part of the culture and should not be seen as harassment. Wearing a wedding band and mentioning children usually will stop these types of comments. Attempting to speak Spanish even if your Spanish is not good is appreciated. When speaking in English slang and idioms should be avoided. Using broken English does not aid communication and can be seen as offensive. Many Mexicans speak English but many more read English. If possible, a written copy of what you are saying should be provided. Mexicans do not often say no because it is considered impolite. Consequently, it is important that you recognize this and look for other clues as to what the real answer is. If a Mexican says maybe it is a good indicator that the answer is definitely no. Asking for a yes or no response to a specific question repeatedly is tolerated but you must be patient because it will take a while before the real answer comes out. People stand much closer to each other in Mexico. It is considered unfriendly to back up when a Mexican approaches you in conversation. You must be aware of the tone of voice you use when in Mexico. Using a quick pace or a sharp or forceful tone will make you come across unfavorably. Eye contact is not as direct or long as in the United States. Mexicans are status conscientious so what you wear or what you drive makes a clear statement about who you are in society. When attending a social event you shou ld arrive 30 minutes late. Arriving earlier is considered rude. At small parties your host will introduce you. At large parties you may introduce yourself. When dining you should not sit until you are told where to sit and you should not eat until the hostess starts. It is polite to keep both of your hands visible while eating and to leave some food on your plate when finished. Only men are permitt... ...;  Ã‚  Ã‚  Alcohol is used regularly in Mexico. The legal drinking age in Mexico is 18. There are responsible drinkers and alcoholics in Mexican society. Approximately 13% of the population has experienced alcohol dependency. Unfortunately incidents of alcoholism are rising. Alcohol is used disproportionatly by men because of Mexican gender roles which promote risky behavior for men and conservative behavior for women. Alcohol is permitted in both business and social settings. In business alcohol is most appropriate during lunch or diner meetings.   Ã‚  Ã‚  Ã‚  Ã‚  Mexican leisure activity is similar to that of the United States. Mexicans enjoy television, concerts, movies, picnics, shopping and sports. Soccer is the most popular sport. Businesses that provide picnic tables and soccer fields for use by employees on their lunch hour are viewed very positively by Mexicans. Fiestas, birthdays and traditional holidays are also enjoyed by all members of Mexican society. The types of leisure activities that Mexicans enjoy do not vary for the different income levels. Only the amount of time and money one can invest in these activities varies from one class to another.

Who Holds Power in the United Kingdom Today Essay -- Papers

Who Holds Power in the United Kingdom Today To approach this question it is essential to consider both the definitions of power and the various different domains within which they work. As power is central to the understanding of politics, it evokes fierce controversy over its meaning. Academics have argued that politics strives to resolve conflict by producing consensus over the issues in question. In contrast, the practice of politics may also be seen solely as a means of execising power, be it through particular coercive forces or a legitimate authoratitive body. Political activity is omnipresent, existing on both micro level (as seen in the relationship between teacher and student) and on a macro level, meaning the state. Consequently, this brings us to make a necessary distinction between 'power' and 'influence'. The former can be seen as an ability to make significant political decisions which facilitates the control over others. e.g.the power of government over society. In contrast, the latter implies the potential to transform any component part of these decisions via some form of external pressure. For instance, this may include anything from rational debating within Parliament, to open intimidation such as armed police forces. Liberal democratic politics dictate the political agenda of the British political system. The 'liberal' element advocates the support for a multitude of different networks within the state as well as a number of different groups working seprate from the state. For example, N.G.Os, a Bill of Rights, an autonomous judiciary and finally, a complex system of 'checks and balances' within the in... ...mocratic, by implication we must live under the rule of a state elite. And if it is the case that such an elite must strive in every way possible to promote big business in order to uphold social cohesion, then surely it is impossible to deny that capitalist interests are the basis of all governmental decisions. It would only be logical to conclude that the concept of who holds power in the U.K today is merely a guise with government being a necessary shadow passed over society by the interests of big business. The reason this stlye of government has endured for so long is perhaps mans neccessity to believe that he has some control over his own destiny or as Thomas Paine so eloquently put it in the "Rights of Man" (1789), "Society is in every state a blessing, but, government in its best state is but a necessary evil".

Marriage Under 18

Log In | Essays Book Notes Citation Generator More Sign Up Search 860 000 Essays How to Fix Your Marriage. 7 Secrets to Fixing Your Marriage. Alternative to Marriage Counseling. www. MarriageMax. c om/7-Secrets-Free Ask a Relationship Expert A Counselor Will Answer in Minutes! Questions Answered Every 9 Seconds. JustAnswer. c om/Relationships Is He Cheating On You? 1) Enter His Email Address 2) See Hidden Social Profiles & Pics Now! Spokeo. c om/Find-Cheaters Essays  » Social Research  » Relationships Marriage Under 18 Years Old By bolorchris, Jun 2011 | 3 Pages (684 Words) | 391 Views| Report |Sign Up to access full essay This is a Premium essay Marriage under 18 years old â€Å"She may do nothing against God’s will, but many things she must against her own will if her husband require her. † Population council said more than 51 million girls younger than 18 are already married in 2003. In the world teenagers are making a family when they are so young. God created a nd created family to feel happiness, rest and peace. Marriage was not men idea, only God’s idea. So God thought â€Å"To provide a helpful mate for Adam, it was not good that man should be alone. Marriage is a very blessing by God to men. But many people don’t worry about importance of marriage. May be some of these couple will have difficulties. But some people strongly agree that teenagers are able to marriage by their decisions. God always gave people choice about marriage. In the world teenagers became immoral. They get much information is the web's leading learning tool. We inspire millions of students every day with over 650,000 model essays and papers, AP notes and book notes. Learn More Life Application Study Bible open in browser PRO version Are you a developer?Try out the HTML to PDF API pdfcrowd. com which they don’t need from TV, internet, friends and many things. People usually learn and practice that information. Teens are usually not prepared for marriage, spiritually, mentally and physically. Maybe only handful can be. Before marriage especially man must be grown enough by his spiritual life more than physically. God created man to lead his family, not woman. So man must be responsible with everything. Some man became adult but he is baby by his Read The Bible Straight From Your Desktop with the Free Bible App! Bible. addonreviews. om Related essays The Irrational 18-Year-Old Criminal †¦ for an offence rose dramatically form 3 to 17 percent when kid are exactly 18†¦ 2 pages Jun 2008 Is this the right essay for you? Watch the video below to read 2 more pages now. or Sign Up for Free and read the full essay Drinking Age Should Be 18 Years Old †¦ are for the change have several legitimate arguments. One argument is that our†¦ 4 pages Oct 2005 Do You Agree Or Disagree With The Following Statement? Parents Or Other Adult Relatives Should Make Important Decisions For Their (15 To 18 Year-Old) Teenage Children .Use Specific Reasons And Examples To Support Your Opinion. †¦ No one knows me as well as my parents. No one wants the best for me like my parents. It is†¦ 2 pages Oct 2011 Pabasa Sa Nutrisyon: It’s Effect On The Level Of Knowledge Of Mothers & Nutritional Status Of 0-6 Years Old Children †¦ iii. Best practices on child care for well nourished children 0-5 years old†¦ 30 pages Feb 2012 40-Year-Old Virgin †¦ have been around for roughly 80 years, more and more come out each year†¦ 5 pages Mar 2007 Cite This Essay APA MLA CHICAGO open in browser PRO versionAre you a developer? Try out the HTML to PDF API pdfcrowd. com (2011, 06). Marriage Under 18 Years Old.   Retrieved 06, 2011, from http://www. studymode. com/essays/Marriage-Under-18-Years-Old714290. html Add a comment†¦ Fac ebook s oc ial plugin Ready to get started? Products Essays AP Notes Book Notes Citation Generator Company About Blog Help Jobs Contact Follow Facebook Twitter Google+ Sign Up Free  ©2012 Legal Site Map Advertise open in browser PRO version Are you a developer? Try out the HTML to PDF API pdfcrowd. com

Harrah’s Database Gamble Essay

Harrah’s is the world largest provider of branded casino entertainment; it has around 25 million customers (2001) 25 casino with 40,000 gambling machines in 12 states. For years it had been a fairly small gambling company but, by 2001, had emerged as the second largest in the industry. By the mid-1990s, the gambling Business was flourishing and it was difficult for Harrah’s to survive in the markets due to intense competition, so they came up with a strategy of introducing a customer relationship management (CRM) software which helps to know their customers exceptionally well. A CRM system coordinates all business processes for dealing with customers, which in Harrah’s case includes both gambling and hotel customers. .The overall system Harrah’s developed has been named WINet (Winner’s Information Network) . The heart of CRM strategy was customer loyalty program called total rewards . Harrah’s CRM-based strategy appears to be a great success. Harrah’s say it keeps the customer information confidential and that it is not out to exploit gamblers. However, opponents of the gambling industry have criticized Harrah’s use of customer data. Harrah’s claims the Total Rewards program actually gives these people rewards instead of encouraging them to gamble more. He Further clarified that All we used to know was how much money we made on each machine, but we couldn’t connect what kind of customer used them , but with the help of technology he could get all the data of the customers. 1. Analyze Harrah’s using the competitive forces and value chain models. Harrah’s is facing intense competition. This competition is coming from established competitors as well new players Customers have many options in terms of how, when, and where they gamble. Harrah’s is using its new business strategy to create a new service, and catch its customers. Harrah’s new information system is having a strategic impact on its operations, sales and marketing, and service activities. 2. Describe Harrah’s business model and business strategy. How do they differ From those other gambling companies? Harrah’s business strategy is a customer relationship management strategy. (CRM). CRM system coordinates all business process for dealing with customers. Harrah’s uses its CRM software to identify and track its profitable customers. Harrah’s Total Rewards program allows gathering information about its customer’s gender, age, location, games they like to play as well as reward its customers for the amount of time that they spend gambling at Harrah’s casinos. Harrah’s competition relies on fancy reward schemes, due to which Harrah’s is getting to know its customers by studying and analyzing their behavior. 3. What role has database technology played in Harrah’s strategy? How Critical is it to the success of the company? Database technology is the heart of Harrah’s strategy. Harrah’s database Record information about Harrah’s customers, including gender, age, home location, Favorite games, length of playing time, size of bet, number of bets, average size of the bet, and total points. Harrah’s uses information for its business Processes to create marketing programs for its customers and also retaining in its customers each time a customer makes a transaction his record is updated. Harrah’s all casinos have access to the centralized database because of which Harrah’s employees are able to view each customer’s record and offer that customer same treatment regardless of which casino the customer visit. Database technology helped them to gain a 13% profit in the first year itself. 4. How did Harrah’s use CRM software and modeling tools to address the Company’s problem? Harrah’s uses CRM software to organize business processes that deal with Customers. After combining its gambling and hotel reservations data, Harrah’s uses its CRM software to build gambling profiles for each of its customers, analyze the customer data, and create different marketing programs. Harrah’s WINet system enables the company to estimate how much money the company can earn from a customer over a period of time. 5. Are there any ethical problems raised by Harrah’s use of customer data? Explain your answer. There is an opportunity to gain more money by selling the customer data but Harrah’s has said that it will not sell customer data to any organization. Some competitors criticized that Harrah’s is exploiting gamblers, If this argument is true, then encouraging a person with a gambling addiction to spend more of his money, is obviously wrong. He Justify by saying that the Total Rewards program actually gives these people rewards instead of encouraging them to gamble More. 6. What problems can database technology and customer relationship Management software solve for Harrah’s? What problems can’t they address? The database Technology and customer relationship management software enable Harrah’s to Maintain sharp customer profiles, analyze its data to identify the most profitable customers, improve its customer service, and offer consistent customer service. The database technology and customer relationship management software help Harrah’s achieve a competitive gain in the gambling industry. The database technology and customer relationship management software cannot address organizational issues, such as the switch from a casino-focus to a Customer focus, loss of privacy fears, and gambler exploitation criticisms.

Higher Pleasures: Unique to Human Beings

John Stuart Mill argues In utilitarianism that higher pleasures are unique to human beings. Higher pleasures are those pleasures that require some minimum of cognitive capacities to enjoy. More specifically, higher pleasures are intellectual pleasures while lower pleasures are sensual pleasures. Mill argues that animals are not capable of experiencing higher pleasures because animals are not aware of their higher facilities; animals lack the conscious ability to be curious, to achieve a sense of self-worth from volunteering. or to hold a deep and intellectual conversation.Mill successfully argues in utilitarianism that higher pleasures are not only distinct and unique to human beings, but are also more desirable and valuable than lower pleasures because human beings have higher facilities for happiness. â€Å"It is better to be a human being dissatisfied than a pig dissatisfied,† (pg 18. ) Mill uses this example because human beings have experienced both higher and lower pleas ures, and would not willingly switch from a life of hgher pleasures toa life of lower pleasures. Through controlled experiences, Griffen and Speck argue in New Evidence of AnimalConsciousness that animals do possess some torm ot primary consciousness enabling them to experience these lower pleasures that Mill describes. Intellectual pleasures may be unique to humans, but sensual pleasures are now being examined and documented in animals. How do we, as humans, know with certainty that higher pleasures are more desirable and valuable than lower pleasures? Mill argues that higher pleasures are superior to lower pleasures with the following example, human beings know both sides of the question, while pigs only know their side of the question.Human beings nd animals have two very different ideas of happiness and content â€Å"It is indisputable that the being whose capacities of enjoyment are low, has the greatest chance of having them fully satisfied†¦ and they will not make him e nw the being who is indeed unconscious of the imperfections, but only because he feels not at all the good which those Imperfections qualify† (page 18. ) Mill argues that no human being, who knows both sides of the question, would voluntarily go from a Ife of higher pleasures to a life of lower pleasures.Mill states that once a human being is ade aware of their higher pleasures, they would never be happy to leave a life of higher pleasures for a life of lower pleasures. Higher pleasures are therefore superior in kind to lower pleasures. We can think of levels of pleasure on a continuum, with lower pleasures, such as sex, food, and sleep on the lower end of the continuum, and higher pleasures, such as reading a book, volunteering, or seeing a good play on the higher end of the continuum.Human beings have experience both kinds of pleasure, higher and lower, and are therefore are qualified with the knowledge to distinguish that higher pleasures are more valuable and desirable tha n ower pleasures. In tne artlcle New Evidence 0T Animal consciousness, GrlTTen ana speck present evidence that support the idea that animals are capable of experiencing at least some level of consciousness. In the article, consciousness is described as â€Å"the subjective state of feeling or thinking about objects and events† (pg 6. The authors encourage us to think of consciousness also along a continuum, with basic consciousness on one end, and a â€Å"higher† form on consciousness on the other. The authors agree with Natsoula's evidence that animals have some form of basic onsciousness, â€Å"Animals are sometimes aware of objects and events, including social relationships, memories, and simple short-term anticipation of likely happenings in the near future† (page 6. However, animals do not experience a form of advanced or â€Å"higher† consciousness that is unique to humans. The chapter states that if animals are conscious, their conscious level prob ably varies from the simplest feelings to thinking about the common problems they can face, and ways to avoid it. As stated above, consciousness requires some form minimum of cognitive capacities, animals lack any form of cognitive capacities, leaving higher pleasures istinctively unique to human beings.The central question in the article is whether or not animals experience a form of basic consciousness, and if so, what is the content of their awareness, a question that can help us better understand them, their way of life, and what type of pleasures they experience. Referring back to Mill's Utilitarianism, Mill argues that higher pleasures are more desirable and more valuable than lower pleasures. Utilitarian writers, in general, agree that higher pleasures are superior to lower pleasures because they place an emphasize on mental pleasures over bodily pleasures.And in general, Utilitarian writers agree that although you can enjoy more lower pleasures, you cannot consider quality a longside quantity; the level of your happiness should depend on the quantity of your pleasures. At this point, I think it would be fair to say that animals posses some form of primary or basic consciousness, perhaps the most simple evidence to support this claim can be found in Frith et al. ‘s study. â€Å"Gestures and movements can be made with a deliberate communicative intent†¦This realization of the significance of communication as a source of evidence about conscious feelings and thoughts ntails a simple transfer to animals of the basic methods by which we infer what our human companions are thinking or feeling† (pg 12. ) Animals communicate a variety of thoughts and feelings, proving that they possess some form of primary or basic consciousness. And because animals possess some form of primary consciousness, it would be fair to say that animals experience some for of sensual experiences, or what Mill would define as lower pleasures.Another piece of evidence t hat supports the claim that animals posses some form of primary or basic consciousness, can be seen in Weir et al's experiment. In this experiment, it is shown how birds communicate through their own distinct behavior; it is shown how birds are able to adapt to an experimentally given environment. Two birds were presented with a bucket full of food, the bucket was placed at the bottom of a transparent vertical tube that could not be reached without their beak's alone. The birds were then presented with two wires, one with a straight end, and the other with a bent end that formed a hook.The food was much easier to obtain with the nook endea wire. I ne Temale Dlra was always presented wltn tne stralgnt end, ana he male bird was always presented with the hooked end; however, the female bird was able to adapt to her environment and bend the end of her wire so that her wire was also hooked at the end. When only two straight wires were presented to the birds, the female bird was able to a dapt and bend the wire to better reach her food, without any example or lead from the male bird's wire.Through this experiment, it is clear that the female bird was able to adapt to her given environment. Her primary consciousness accompanied her form of perception, and influenced her action. â€Å"She had no model to imitate and, to our knowledge, no pportunity for hook making to emerge by chance shaping or reinforcement of randomly generated behavior† (pg 12. ) It is clear to see that the female bird perceived her goals as desirable; she saw that she needed food, and she made conscious adjustments in order to attain her goal.Her primary consciousness influenced her form of action. Linking back to Mill's Utilitarianism, lower pleasures only require a simple, primary form a consciousness. New Evidence of Animal Consciousness argues that primary consciousness is, â€Å"The state or facility of being mentally conscious or aware of anything† (pg 6. The article argues thro ugh controlled experiments that animals can possess a primary form of consciousness. And because animals possess a form of simple, basic consciousness, they also possess the ability to experience lower pleasures.Animal's possess the full mental capacity to live their lives to facilitate the highest level of their lower pleasures. Higher pleasures are unique to human beings. Human beings possess the inapt mental capacity to experience a form of pleasure derived from our intellect. Higher pleasures require some minimum of cognitive capacities to enjoy; because human eings have high cognitive capacities, we are capable of reaching higher levels of pleasure than animals.In the book Utilitarianism by John Stuart Mill, Mill argues that higher pleasures can only be experienced by human beings because we possess some minimum of cognitive capacities; and that lower pleasures, such as sex, food, and sleep, can be experienced by any living that has a primary or basic conscious. Through control led experiences, it is argued in New Evidence of Animal Consciousness that animals do possess some form of primary consciousness enabling them to experience these lower pleasures that Mill describes.